Crown Movement Strength Bureau

If you’re here, you’ve officially been noticed.

Someone handed you a Crown Movement Strength Bureau citation because you stood out:

• You showed up when it would’ve been easier to stay home

• You pushed a heavy set when your brain told you to rack it

• You’re clearly mogging (or on your way there)

This isn’t a ticket. It’s a nod of respect from one lifter to another.

What Is the Strength Bureau?

The Crown Movement Strength Bureau is a small, underground-feeling project born in Edmonton, Alberta.

It’s simple:

• We care about lifting, mental health, and showing up for yourself

• We hand out citations to people who clearly get it

• Each citation is a reminder that your effort is seen, not just your PRs

This isn’t a brand trying to clown you or embarrass you in the gym.
It’s about positive reinforcement and building a culture where we actually gas each other up.

How Your Citation Works

On your card. You’ll see a few things:

1. A quick note or reason – why you got cited

2. A “payment” section – push-ups, pull-ups, squats, or whatever challenge gets written in

3. A QR code – which brought you right here

How to “pay” your citation:

• Read your challenge

• Knock it out (or set a plan to do it later today)

• Keep the card as a reminder that someone saw you putting in real work

There’s no fine. Just effort.

Why Crown Movement Exists

Crown Movement is about:

• Mental health & physical strength

• Owning your story instead of letting it own you

• Using the gym as one of the tools to get through the hard stuff

We’re local to Edmonton, we lift here, and we care about the people grinding through heavy days and heavy thoughts.

If you’ve struggled with motivation, discipline, or mental health, you’re not alone here.
This whole thing exists because of that.

Join the Movement

If the card made you smile, think, or push harder, that’s the win.

But if you want to support the project and rep it:

• 👉 https://crownmovement.ca/collections/all
  Hoodies, tees and pieces built for people who actually lift.

• 👉 Follow us on Instagram: @crown.mvmt
  Tag us in your workouts, your citations, and your PRs.

How to Use Citations in Your Gym Crew

If you’re the kind of person who hypes up your friends at the gym, the Strength Bureau is made for you.

Here’s how to use the cards:

1. Keep a few in your bag

2. Hand one out when someone’s clearly putting in work

3. Fill out a quick positive note and a fun “payment”

4. Tell them: “Scan the code later – you’ll get it.”

Zero negativity. Zero cringe. Just small, real moments of recognition.

FAQ

Do I have to post on social media?
No. You don’t owe us anything. If the citation helped you, that’s enough. If you want to share, tag us so we can hype you up.

Is this only for powerlifters?
No. If you’re showing up consistently – strength training, bodybuilding, powerlifting, hybrid, whatever – you’re part of the movement.

Can I get my own stack of citations?
We’re working on making bigger packs available. For now, keep an eye on this page and our Instagram for drops and updates.

Where are you based?
We’re local to Edmonton, Alberta and building this from the ground up in the gyms here.

Stay Connected

If the Strength Bureau card hit at the right time, that wasn’t an accident.

• Save this page

• Follow @crown.mvmt

• Check out the apparel if you want to rep the mindset

Keep lifting. Keep moving.
You’re not alone in this.

-Matthias Virues, Owner and Founder of Crown Movement